Amazon brings Minions ads to delivery boxes, marking its first advertising deal on packaging

[oldngray]

Your next Amazon box might double as a billboard. The company has started sending boxes featuring advertisements for the new Minions movie — the first non-Amazon ads to appear on the company’s delivery boxes.

The yellow boxes with yellow characters from the Despicable Me franchise started arriving on doorsteps as early as Wednesday last week. There are at least three different ads, each tied to a different box size and starring a single Minions character. The box also has the July 10 release date and a special link to a Minions page on Amazon.

http://www.geekwire.com/2015/amazon...king-its-first-advertising-deal-on-packaging/

 

[BrownTexas]

I mean why not? Have someone else pay for the cardboard and make even more money.

 

[Bottom rung]

It's a great plan. Hopefully something that will generate additional revenue for them.

 

[oldngray]

I mean why not? Have someone else pay for the cardboard and make even more money.

Agreed. Creative thinking. Outside the box even.

 

[Catatonic]

UPS has been using Minions to deliver boxes for years!

 

[BrownTexas]

Outside the box even.

I see what you did there. Lol.

 

[Overpaid Union Thug]

Agreed. Creative thinking. Outside the box even.

I see what you did there. Lol.

I don't get it.

 

[Overpaid Union Thug]

Will UPS advertise on their boxes?



Never mind. Stupid question.

 

[Number24]

Saw a lot today

 

[Box Ox]

Hope this doesn't give UPS any ideas for its driver uniforms. Can't lower the quality of the latest uniforms any more so it might be an obvious next step.

 

[JL 0513]

I delivered a yellow Minions package today. First one I've seen. Amazon needs to do this permanently. There will always be companies wanting the ad space. And the ad is very direct and unavoidable to the recipient. Pretty effective.

Will Amazon finally turn a profit?

 

[brownmonster]

I saw the box and asked What's a minion?

 

[Browndriver5]

I hate Amazon

 

[UpstateNYUPSer(Ret)]

I saw the box and asked What's a minion?

Seriously? The minions are hilarious.

 

[Coldworld]

Seriously? The minions are hilarious.

Wow..guess you do have a sense of humor. .

 

[Indecisi0n]

Sounds good on paper but it's going to Make those boxes stand out for thieves.

 

[UpstateNYUPSer(Ret)]

Sounds good on paper but it's going to Make those boxes stand out for thieves.

Like the Beanie Babies?

 

[Dr.Brownz]

I wonder if the ad is tied to what items people are buying? If not I bet that is the next step for amazon, they will figure out a way to charge advertisers for targeted adverts.

 

[margaritaville]

That yellow probably stands out more to thieves. But otherwise cool.

 

[brownmonster]

Seriously? The minions are hilarious.

I suppose. I don't really pay attention to management. Boom, Photog.