Amazon brings Minions ads to delivery boxes, marking its first advertising deal on packaging

Discussion in 'UPS Discussions' started by oldngray, Jun 4, 2015.

  1. oldngray

    oldngray nowhere special

    Your next Amazon box might double as a billboard. The company has started sending boxes featuring advertisements for the new Minions movie — the first non-Amazon ads to appear on the company’s delivery boxes.

    The yellow boxes with yellow characters from the Despicable Me franchise started arriving on doorsteps as early as Wednesday last week. There are at least three different ads, each tied to a different box size and starring a single Minions character. The box also has the July 10 release date and a special link to a Minions page on Amazon.

  2. BrownTexas

    BrownTexas Well-Known Member

    I mean why not? Have someone else pay for the cardboard and make even more money.
  3. Bottom rung

    Bottom rung Active Member

    It's a great plan. Hopefully something that will generate additional revenue for them.
  4. oldngray

    oldngray nowhere special

    Agreed. Creative thinking. Outside the box even.
  5. Monkey Butt

    Monkey Butt You can call me Chappy Staff Member

    UPS has been using Minions to deliver boxes for years!
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  6. BrownTexas

    BrownTexas Well-Known Member

    I see what you did there. Lol.
  7. Overpaid Union Thug

    Overpaid Union Thug Eva Mendez Has A Nice (_!_)

    I don't get it.
  8. Overpaid Union Thug

    Overpaid Union Thug Eva Mendez Has A Nice (_!_)

    Will UPS advertise on their boxes?

    Never mind. Stupid question.
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  9. Number24

    Number24 #24

    Saw a lot today :-)
  10. Box Ox

    Box Ox Would rather be driving an E-frame

    Hope this doesn't give UPS any ideas for its driver uniforms. Can't lower the quality of the latest uniforms any more so it might be an obvious next step.

  11. JL 0513

    JL 0513 Well-Known Member

    I delivered a yellow Minions package today. First one I've seen. Amazon needs to do this permanently. There will always be companies wanting the ad space. And the ad is very direct and unavoidable to the recipient. Pretty effective.

    Will Amazon finally turn a profit?
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  12. brownmonster

    brownmonster Man of Great Wisdom

    I saw the box and asked What's a minion?
  13. Browndriver5

    Browndriver5 Active Member

    I hate Amazon
  14. UpstateNYUPSer

    UpstateNYUPSer Very proud grandfather.

    Seriously? The minions are hilarious.
  15. Coldworld

    Coldworld Well-Known Member

    Wow..guess you do have a sense of humor. .
  16. Indecisi0n

    Indecisi0n Well-Known Member

    Sounds good on paper but it's going to Make those boxes stand out for thieves.
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  17. UpstateNYUPSer

    UpstateNYUPSer Very proud grandfather.

    Like the Beanie Babies?
  18. Dr.Brownz

    Dr.Brownz Well-Known Member

    I wonder if the ad is tied to what items people are buying? If not I bet that is the next step for amazon, they will figure out a way to charge advertisers for targeted adverts.
  19. margaritaville

    margaritaville Active Member

    That yellow probably stands out more to thieves. But otherwise cool.
  20. brownmonster

    brownmonster Man of Great Wisdom

    I suppose. I don't really pay attention to management. Boom, Photog.