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<blockquote data-quote="JustTired" data-source="post: 226000" data-attributes="member: 10234"><p>Whether they stay or go, I don't think UPS has the commitment it takes to be a major sponsor. In order to capture an audience, you have to be committed to spending big (and I mean big) bucks. Not saying that they haven't spent a wad of money, but compared to other sponsors, it's a drop in the bucket. </p><p> </p><p>Mistake #1 is when they followed Dale to MWR. They should have stuck with the 88 for no other reason than knowing they were in the race weekly. Exposure is everything. Of course this could have been offset by a better ad campaign (ala Michael and Napa) to overcome the lack of race exposure. But, there again, I don't think UPS is committed to the expenditure this would have entailed. Arguably, Michael Waltrip is a better spokesperson for his sponsors than he is a racer.</p><p> </p><p>Mistake #2 is (and I don't believe this is happening) not going all out to become Jrs. new sponsor. Whoever lands this one will have all the bragging rights. Dollar for dollar, money well spent. All you have to do is watch the "crazy, mutant, desert guys" ad to see that (while expensive, I'm sure) it has staying power and is one most people will remember for a long while. UPS commercials, while funny, get tiresome after a couple of views.</p><p> </p><p>I'm guessing UPSs' lack of full blown commitment lies somewhere in the lap of the IE department. Trying to get more for less seems to be the "mantra" these days.</p><p> </p><p>It's time do do what it takes or get out as far as I'm concerned.JMO</p></blockquote><p></p>
[QUOTE="JustTired, post: 226000, member: 10234"] Whether they stay or go, I don't think UPS has the commitment it takes to be a major sponsor. In order to capture an audience, you have to be committed to spending big (and I mean big) bucks. Not saying that they haven't spent a wad of money, but compared to other sponsors, it's a drop in the bucket. Mistake #1 is when they followed Dale to MWR. They should have stuck with the 88 for no other reason than knowing they were in the race weekly. Exposure is everything. Of course this could have been offset by a better ad campaign (ala Michael and Napa) to overcome the lack of race exposure. But, there again, I don't think UPS is committed to the expenditure this would have entailed. Arguably, Michael Waltrip is a better spokesperson for his sponsors than he is a racer. Mistake #2 is (and I don't believe this is happening) not going all out to become Jrs. new sponsor. Whoever lands this one will have all the bragging rights. Dollar for dollar, money well spent. All you have to do is watch the "crazy, mutant, desert guys" ad to see that (while expensive, I'm sure) it has staying power and is one most people will remember for a long while. UPS commercials, while funny, get tiresome after a couple of views. I'm guessing UPSs' lack of full blown commitment lies somewhere in the lap of the IE department. Trying to get more for less seems to be the "mantra" these days. It's time do do what it takes or get out as far as I'm concerned.JMO [/QUOTE]
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