Do Black lives matter to Big Brown? - Socialist Worker Why has UPS been described as an ethical company? In a press release, Big Brown stressed that "the World's Most Ethical Companies designation recognizes those companies that align principle with action, [and] work tirelessly to make trust part of their corporate DNA." But there's something else engrained deep in UPS's "corporate DNA": racism. Across the U.S., UPS has singled out and systematically harassed African American workers, leading to civil right lawsuits, protests by the NAACP and, in one case, a picket against racism by a local Teamsters union.