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Fed Ex Media Campaign - Gloves coming off
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<blockquote data-quote="dannyboy" data-source="post: 545441" data-attributes="member: 484"><p>PC</p><p> </p><p>The best response from UPS would be the Regan Response.</p><p> </p><p>Educate the consumer (pretend that is what you are doing) with humor, while you are poking fun at FedEx pretending to be a poor injured party that is wanting more favors and federal handouts.</p><p> </p><p>But wait, all we got is the white board guy, and he really does not seem to have much of a funny bone..</p><p> </p><p>I guess what will happen is what always happens. We finally come up with a good commercial (the one mentioned above) and when FedEx cries that it is old news, we take it down. So what will happen in this case is they will make their point, make us look like a bunch of overpaid thugs (with help from some in our midst), and leave us rocking backward on our heels.</p><p> </p><p>Shame we cant have a cutting edge PR bunch that is catering only to the Geek squad when we advertise.</p><p> </p><p>d</p></blockquote><p></p>
[QUOTE="dannyboy, post: 545441, member: 484"] PC The best response from UPS would be the Regan Response. Educate the consumer (pretend that is what you are doing) with humor, while you are poking fun at FedEx pretending to be a poor injured party that is wanting more favors and federal handouts. But wait, all we got is the white board guy, and he really does not seem to have much of a funny bone.. I guess what will happen is what always happens. We finally come up with a good commercial (the one mentioned above) and when FedEx cries that it is old news, we take it down. So what will happen in this case is they will make their point, make us look like a bunch of overpaid thugs (with help from some in our midst), and leave us rocking backward on our heels. Shame we cant have a cutting edge PR bunch that is catering only to the Geek squad when we advertise. d [/QUOTE]
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Fed Ex Media Campaign - Gloves coming off
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