FedEx helps awaken economic giant

Discussion in 'The Latest FedEx Headlines' started by cheryl, Jan 5, 2008.

  1. cheryl

    cheryl I started this. Staff Member

    FedEx helps awaken economic giant - Commercial Appeal

    Jiang Qian is the Chinese face of FedEx.

    The well-built 35-year-old keeps his hair cropped close on the sides, thicker on top, and offers a pair of dimples with each broad smile. When Memphis-based FedEx, known for its over-the-top marketing and branding campaigns in the United States, needed a poster boy for its expanding service in China, the air-express giant didn't call a talent agency in Shanghai or Beijing.