FEDEX's commercials are SOO much better than UPS'

Discussion in 'UPS Discussions' started by 728ups, Jan 22, 2013.

  1. 728ups

    728ups offending people on the internet since 1995

  2. HubBub

    HubBub Active Member

    Funny stuff!

    On a related note, if I may play marketing exec for a minute, I've always felt UPS should play up the "dependability and reliability" angle. You know, the UPS guy thats been on the same route for 30 years vs the FredEx "contractor" that just got of the state penitentiary a couple months ago. I think potential customers would respond better to that than any other ad campaign. Unfortunately, that would mean acknowledging the detestable Teamster labor as the asset that it is, and so it would likely never happen.