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From The Chairman: The 10-Step Plan
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<blockquote data-quote="59 Dano" data-source="post: 2157091" data-attributes="member: 23516"><p>Ahem. From the thread, "Time to Act-Up."</p><p></p><p><em>A few of us are thinking about making a YouTube video called "FedEx Football". Several couriers will play football with a customer package. All will be wearing sacks with slits over their heads and vehicle asset numbers etc. will all be masked off with tape.No tattoos, no visible addresses, and nothing else they can trace. Straight to YouTube.</em></p><p>...</p><p><em>In today's instant culture, some talking head telling everyone about how much FedEx sucks would get little interest. My "FedEx Football" idea is akin to last years monitor-tossing incident. Instant high level of interest, and lots of media attention. Timing is critical, and peak would be best because that's when the public has FedEx on their minds. "Monitor Man" wouldn't have garnered nearly as much attention if it hadn't been peak, nor would "FedEx Football". </em></p><p><em></em></p><p><em>It needs to be done during, or right before peak for maximum effect. The public needs to envision Grandma's fragile "Christmas Present" being tossed around with abandon before they get concerned enough to register any reaction.</em></p><p></p><p></p><p></p><p>You said it was a done deal.</p><p></p><p>Stop digging.</p></blockquote><p></p>
[QUOTE="59 Dano, post: 2157091, member: 23516"] Ahem. From the thread, "Time to Act-Up." [I]A few of us are thinking about making a YouTube video called "FedEx Football". Several couriers will play football with a customer package. All will be wearing sacks with slits over their heads and vehicle asset numbers etc. will all be masked off with tape.No tattoos, no visible addresses, and nothing else they can trace. Straight to YouTube.[/I] ... [I]In today's instant culture, some talking head telling everyone about how much FedEx sucks would get little interest. My "FedEx Football" idea is akin to last years monitor-tossing incident. Instant high level of interest, and lots of media attention. Timing is critical, and peak would be best because that's when the public has FedEx on their minds. "Monitor Man" wouldn't have garnered nearly as much attention if it hadn't been peak, nor would "FedEx Football". It needs to be done during, or right before peak for maximum effect. The public needs to envision Grandma's fragile "Christmas Present" being tossed around with abandon before they get concerned enough to register any reaction.[/I] You said it was a done deal. Stop digging. [/QUOTE]
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From The Chairman: The 10-Step Plan
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