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HOT DAMN! UPS Going Top Fuel Racing
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<blockquote data-quote="wkmac" data-source="post: 79291" data-attributes="member: 2189"><p>I think one would say UPS tried a one shot fits all approach to global advertising with the Olympics and I'd assume it didn't work since we are no longer sponsors. I see UPS like many companies spreading the ad dollars and target advertising to specific markets. My guess would be if you went to Asia or Europe or where ever the UPS ads would differ. Although I like soccer and played it in high school, like hockey it's just not fun to watch on TV and the US market has little interest in the sport. Now Hockey live and in person? Oh yeah baby! </p><p> </p><p>Before UPS got into NASCAR they sponsored a race car in Europe but what the details are to that I don't know. FedEx in the late 80's and early 90's sponsored Sammy Swindell with the Outlaw sprint cars and have now followed UPS into the roundy/round world. As for Drag racing beyond America? Go to Europe or down under to Australia and New Zealand. All 3 areas have a rather active Drag racing world.</p><p> </p><p>If for some reason you have no liking for motorsports then sit back and take a deep breath. I'd doubt very serious that UPS is in motorsports for the longhaul. My guess is as soon as demographics point elsewhere so will their ad dollars follow as any smart business would do IMO. It's cyclical and motorsports happens to be the hot ticket right now especially here in the US where it just so happens that the US ad folks have decided to invest their slice of the pie.</p><p> </p><p>Just a side not that might bare watching. Bruton Smith and Speedway Motorsports either have or are about to make a proposal to Wally Parks and the NHRA board to purchase the NHRA and move it into the Speedway Motorsports Stable along with Bristol, Charlotte, Atlanta, Vegas, etc.</p></blockquote><p></p>
[QUOTE="wkmac, post: 79291, member: 2189"] I think one would say UPS tried a one shot fits all approach to global advertising with the Olympics and I'd assume it didn't work since we are no longer sponsors. I see UPS like many companies spreading the ad dollars and target advertising to specific markets. My guess would be if you went to Asia or Europe or where ever the UPS ads would differ. Although I like soccer and played it in high school, like hockey it's just not fun to watch on TV and the US market has little interest in the sport. Now Hockey live and in person? Oh yeah baby! Before UPS got into NASCAR they sponsored a race car in Europe but what the details are to that I don't know. FedEx in the late 80's and early 90's sponsored Sammy Swindell with the Outlaw sprint cars and have now followed UPS into the roundy/round world. As for Drag racing beyond America? Go to Europe or down under to Australia and New Zealand. All 3 areas have a rather active Drag racing world. If for some reason you have no liking for motorsports then sit back and take a deep breath. I'd doubt very serious that UPS is in motorsports for the longhaul. My guess is as soon as demographics point elsewhere so will their ad dollars follow as any smart business would do IMO. It's cyclical and motorsports happens to be the hot ticket right now especially here in the US where it just so happens that the US ad folks have decided to invest their slice of the pie. Just a side not that might bare watching. Bruton Smith and Speedway Motorsports either have or are about to make a proposal to Wally Parks and the NHRA board to purchase the NHRA and move it into the Speedway Motorsports Stable along with Bristol, Charlotte, Atlanta, Vegas, etc. [/QUOTE]
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