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If UPS was a starting small company, could it survive?
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<blockquote data-quote="Dustyroads" data-source="post: 610840" data-attributes="member: 22610"><p>Time for a confession: I lifted that idea from another upser. </p><p> </p><p>In 2003, then UPS CEO Michael L. Eskew wrote, “…when it comes to customer loyalty, many companies are asking the wrong question. They ask, ‘How do I make my customers loyal to my company?’ What they should be asking is: ‘How do I make the company loyal to my customers?’ A flipping of the nouns makes all of the difference.” Eskew goes on to note, “if we’re more concerned with how our company can demonstrate loyalty to our customers, we’re more inclined to make fundamental changes in our business process to accommodate our customers.”</p></blockquote><p></p>
[QUOTE="Dustyroads, post: 610840, member: 22610"] Time for a confession: I lifted that idea from another upser. In 2003, then UPS CEO Michael L. Eskew wrote, “…when it comes to customer loyalty, many companies are asking the wrong question. They ask, ‘How do I make my customers loyal to my company?’ What they should be asking is: ‘How do I make the company loyal to my customers?’ A flipping of the nouns makes all of the difference.” Eskew goes on to note, “if we’re more concerned with how our company can demonstrate loyalty to our customers, we’re more inclined to make fundamental changes in our business process to accommodate our customers.” [/QUOTE]
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If UPS was a starting small company, could it survive?
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