Mark Ritson on branding: DHL is struggling to deliver in the US

Discussion in 'The Latest UPS Headlines' started by cheryl, Apr 5, 2006.

  1. cheryl

    cheryl I started this. Staff Member

    [​IMG] Mark Ritson on branding: DHL is struggling to deliver in the US - Hoovers

    DHL is a wildly successful brand - on the surface, at least: it is the biggest express carrier in both Europe and Asia, with a 40% share in each market.