The industry is changing, and so are retail trends.
Amazons' customers have taken advantage of the prime deal for awhile now. We all knew it wasn't lucrative and affordable for amazon, we just wanted to see how long we could get away with taking advantage of them. Plain and simple. We thought we were getting over, and now we've grown accustomed to the convenience.
I firmly believe people would be willing to pay more than $99 a year for prime if they had the option to use a consistent carrier. This is a tremendous service issue for many people, myself included. "The UPS guy comes when I'm at work. The Fed Ex guy comes in the afternoon. I send all my packages UPS because the UPS guy has the key to my garage. My cousin is a mailman I want everything sent USPS." Each customer has their own unique individual reason for preferring a carrier. It's annoying when you order 3 items and 3 different carriers are delivering your packages at different times throughout the day.
The other issue is the regional messenger services they are using, the last mile delivery. It's a tremendous safety issue. These people are delivering out of their own vehicles frequently, usually without any type of identification, to your front door. You do not know who they are, but yet now they know where you live. Now you're wondering how they have your package. It's a uncomfortable feeling.
