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<blockquote data-quote="FEDXER" data-source="post: 813260" data-attributes="member: 33785"><p>Here was the e-mail release regarding the change.</p><p> </p><p><strong><span style="font-family: 'Arial'"><span style="font-size: 12px">New Color for FedEx Custom Critical </span></span></strong><span style="font-family: 'Arial'"><span style="font-size: 10px"></span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px">I have news to share of an upcoming change for our brand at FedEx Custom Critical. We will be changing our color scheme and logo from purple and blue to purple and red. As you know, our company is a part of the FedEx Freight segment, and this change better aligns our appearance in the market under the segment umbrella. </span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px"></span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px">The only thing that is changing is the “Ex” color of our FedEx logo from blue to red. Nothing else is changing. Our company name, structure and value proposition will remain the same. This is strictly a cosmetic change to our logo. </span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px"></span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px">With this change, we bring the attributes of our company to the larger Freight organization market positioning. Our speed, proactive communications, special care in handling and transactional control brings even more value to the “red” brand. Customers will also see that we are part of the same family with the common goal of delivering an outstanding experience to meet their freight shipping needs. </span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px"></span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px">This change means we will have new decals on FedEx Custom Critical vehicles, as well as new apparel available for you all. We are creating implementation plans for all of our brand changes, so please be patient as we develop those plans. This change will be a gradual one. We realize there is a lot that will need to change and it will take some time. </span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px"></span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px">As we head down the stretch of FY11 and into FY12, our strategy is strong, and I thank you for all you do to satisfy our customers each and every day. Here’s to our future success. </span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px"></span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px">Thank you,</span></span></p><p><span style="font-family: 'Arial'"><span style="font-size: 10px">Virginia</span></span></p></blockquote><p></p>
[QUOTE="FEDXER, post: 813260, member: 33785"] Here was the e-mail release regarding the change. [B][FONT=Arial][SIZE=3]New Color for FedEx Custom Critical [/SIZE][/FONT][/B][FONT=Arial][SIZE=2] I have news to share of an upcoming change for our brand at FedEx Custom Critical. We will be changing our color scheme and logo from purple and blue to purple and red. As you know, our company is a part of the FedEx Freight segment, and this change better aligns our appearance in the market under the segment umbrella. The only thing that is changing is the “Ex” color of our FedEx logo from blue to red. Nothing else is changing. Our company name, structure and value proposition will remain the same. This is strictly a cosmetic change to our logo. With this change, we bring the attributes of our company to the larger Freight organization market positioning. Our speed, proactive communications, special care in handling and transactional control brings even more value to the “red” brand. Customers will also see that we are part of the same family with the common goal of delivering an outstanding experience to meet their freight shipping needs. This change means we will have new decals on FedEx Custom Critical vehicles, as well as new apparel available for you all. We are creating implementation plans for all of our brand changes, so please be patient as we develop those plans. This change will be a gradual one. We realize there is a lot that will need to change and it will take some time. As we head down the stretch of FY11 and into FY12, our strategy is strong, and I thank you for all you do to satisfy our customers each and every day. Here’s to our future success. Thank you, Virginia[/SIZE][/FONT] [/QUOTE]
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