Team Big Brown eyes merchandising blitz

Discussion in 'The Latest UPS Headlines' started by cheryl, Jun 5, 2008.

  1. cheryl

    cheryl I started this. Staff Member

    Team Big Brown eyes merchandising blitz - Yahoo

    "We're definitely going to mass market in a way that's never been done in our industry," said Kelly Wietsma, president of Equisponse, a horse racing marketing agency that represents Big Brown's owner, IEAH Stables. "I want every kid in America to be able to walk into a Wal-Mart and buy a Big Brown shirt or a Big Brown Beanie Babie."
     
  2. DS

    DS Fenderbender

    good luck with that