The UPS Policy Book with Integrity: Session 1: The Cover

Discussion in 'UPS Discussions' started by Integrity, Jan 1, 2011.

  1. Integrity

    Integrity Binge Poster

    The UPS Policy Book with Integrity: Session 1: The Cover

    The Cover of the March 2001 UPS Policy Book is a very nice blue color with grayish/white lettering.

    The title, the words Promise and GROWTH, and the old style UPS logo are in bold print and are central to the cover.

    The cover has other great character referencing words for example, RESPECT, PEOPLE, and TEAMWORK … to name a few. These other words are spread evenly across the cover and appear to be in the background because they are more gray than white, the print is not as pronounced as the central components of the cover.

    Questions:

    1. Why do you think the color blue is used for the book? One might think that a policy book for UPS would be the standard brown with gold lettering?

    2. Anyone have any insights as to why this color may have been chosen?

    3. Based upon this description and your current feelings about UPS; What attitude or feeling does this summon up in you?

    Sincerely,
    I
    PS Happy New Year to All!!!

    May 2011 Be the year that you decide to do your part to make your company the best place to work on the planet earth.

    This can only be done by working with Integrity and not against him!

    Put Integrity at the core or every breath you take and and every move you make while earning a living for yourself and or your family.

    Be well my friends!!
     
    Last edited: Jan 1, 2011
  2. over9five

    over9five Moderator Staff Member

    I think blue ink was probably on sale that day.
     
  3. tieguy

    tieguy Banned

    I think some guy calling himself integrity cornered the market on yellow.

    I dont know that its much of a mystery. Different editions have had different colors much like your contract books.
     
  4. Mike23

    Mike23 Guest

    It got me curious, so I wikied it. http://en.wikipedia.org/wiki/Blue It's the history of blue. I also read it used to represent public servants, which is why police where blue now (or the thought process goes). I particularly liked this part 'In the English language, blue often represents the human emotion of sadness, e.g. "He was feeling blue". In German, on the other hand, to be "blue" (blau sein) is to be drunk', since, if you're centers like mine, everyone's miserable and drinks heavily on the weekends :P
     
  5. mensch

    mensch Banned

    One must analyze the wrapping to truly appreciate the present within
     
  6. Anonymous 10

    Anonymous 10 Guest

    Whoever did it was listening to Blue Christmas by Elvis and thought it would look nice.
     
  7. HEFFERNAN

    HEFFERNAN Huge Member

    Sounds like someone was alone for New Years and had nothing else to do or think about !!!
     
  8. unionslug

    unionslug New Member

    thats your contract too Tieguy whether you like it or not
     
  9. tieguy

    tieguy Banned

    not disputing that, I believe the union prints it?
     
  10. MonavieLeaker

    MonavieLeaker Bringin Teh_Lulz

    idk..maybe the author had blue balls at the time?
     
  11. cachsux

    cachsux Wah

    I think Integrity needs a girlfriend.
     
  12. hubrat

    hubrat Squeaky Wheel

    Blue is believed to be soothing to many animals.
    In Hinduism blue represents the throat chakra.
    Your pick.

    Love x3 the positive words you describe on the cover.
    Their position and size, shading is probably relevant to whomever designed the cover and definitely to the company.
    The fact that respect, people, and teamwork are included on the cover gives me warm fuzzies.

    Thank you for sharing this.
     
    Last edited: Jan 2, 2011
  13. Sleeve_meet_Heart

    Sleeve_meet_Heart making the unreadable unreadabler

    Blue and Black are likely the least expensive colors for print, bottom line. my guess anyway
     
  14. Anonymous 10

    Anonymous 10 Guest

    I think you hit the nail right on the head.
     
  15. over9five

    over9five Moderator Staff Member

    Hmmm, maybe we can start a Brown Cafe dating forum....

    C'mon Cheryl, whaddaya say???
     
  16. cachsux

    cachsux Wah

    Fethrs, Dilli, and A.J. have enough stalkers as is without making it official.
     
  17. over9five

    over9five Moderator Staff Member

    Where is Dilli? "Last activity 12/20/10."
     
  18. cachsux

    cachsux Wah

    I believe a house moving is in progress.
     
  19. fethrs

    fethrs Well-Known Member

    Stalkers?

    I must be missing out, the only stalker here I know of is...you!
     
  20. Baba gounj

    Baba gounj pensioner

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