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Time to Act-Up
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<blockquote data-quote="MrFedEx" data-source="post: 1011488" data-attributes="member: 12508"><p>My point is that the public isn't interested in a speech. In today's instant culture, some talking head telling everyone about how much FedEx sucks would get little interest. My "FedEx Football" idea is akin to last years monitor-tossing incident. Instant high level of interest, and lots of media attention. Timing is critical, and peak would be best because that's when the public has FedEx on their minds. "Monitor Man" wouldn't have garnered nearly as much attention if it hadn't been peak, nor would "FedEx Football". </p><p></p><p>It needs to be done during, or right before peak for maximum effect. The public needs to envision Grandma's fragile "Christmas Present" being tossed around with abandon before they get concerned enough to register any reaction. As for our plight, in general, nobody cares except us because we're the ones who are going to take the hit. They only care when something affects <strong>them. </strong></p></blockquote><p></p>
[QUOTE="MrFedEx, post: 1011488, member: 12508"] My point is that the public isn't interested in a speech. In today's instant culture, some talking head telling everyone about how much FedEx sucks would get little interest. My "FedEx Football" idea is akin to last years monitor-tossing incident. Instant high level of interest, and lots of media attention. Timing is critical, and peak would be best because that's when the public has FedEx on their minds. "Monitor Man" wouldn't have garnered nearly as much attention if it hadn't been peak, nor would "FedEx Football". It needs to be done during, or right before peak for maximum effect. The public needs to envision Grandma's fragile "Christmas Present" being tossed around with abandon before they get concerned enough to register any reaction. As for our plight, in general, nobody cares except us because we're the ones who are going to take the hit. They only care when something affects [B]them. [/B] [/QUOTE]
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