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UPS Issues Social Media Guidelines
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<blockquote data-quote="pretzel_man" data-source="post: 773598" data-attributes="member: 927"><p>I guess I just don't understand.... UPS put out a guideline on social media. UPS puts out a lot of guidelines, and most are common sense, like this one.</p><p> </p><p>In this case.... Don't use company resources for social media. Don't post or blog on company time. Don't portray yourself as speaking for the company.</p><p> </p><p>Why this simple message has to turn into a big deal is amazing to me. Here is some info I got directly from the pserson at UPS' responsible for monitoring social media:</p><p> </p><p>UPS has three people who monitor social media. They use automated tools to show them trends in conversations about UPS. They will post using their real names to tell the UPS side of the story when appropriate. She said that posting anonymously as a representative of UPS is problematic and there have been lawsuits in other companies due to that.</p><p> </p><p>I asked about the Brown Cafe, and they do not monitor it. As far as she knew (and as far as I know), no one at UPS is assigned to monitor this site. Of course, individual managers look at the site. I have seen posts from here transfered around in emails a few times, but generally not. </p><p> </p><p>She is looking to see what customers are saying. She is looking to see hot topics and if the UPS brand is being impacted. Whether people here like it or not, this site is an anomoly and not representative.</p><p> </p><p>I found a link on line with a video of the person who I spoke with. Its a couple of years old. It was earlier this year that I spoke with her.</p><p> </p><p><a href="http://www.socialmedia.org/blog/social-media-case-study-ups-presented-by-debbie-curtis-magley/" target="_blank">http://www.socialmedia.org/blog/social-media-case-study-ups-presented-by-debbie-curtis-magley/</a></p><p> </p><p>Listen to what she has to say and decide for yourself. </p><p> </p><p>I'm posting what I was told first hand. Many may not like nor belive it. </p><p> </p><p>Hoax, since you started this, if you know otherwise please say so.</p><p> </p><p>P-Man</p></blockquote><p></p>
[QUOTE="pretzel_man, post: 773598, member: 927"] I guess I just don't understand.... UPS put out a guideline on social media. UPS puts out a lot of guidelines, and most are common sense, like this one. In this case.... Don't use company resources for social media. Don't post or blog on company time. Don't portray yourself as speaking for the company. Why this simple message has to turn into a big deal is amazing to me. Here is some info I got directly from the pserson at UPS' responsible for monitoring social media: UPS has three people who monitor social media. They use automated tools to show them trends in conversations about UPS. They will post using their real names to tell the UPS side of the story when appropriate. She said that posting anonymously as a representative of UPS is problematic and there have been lawsuits in other companies due to that. I asked about the Brown Cafe, and they do not monitor it. As far as she knew (and as far as I know), no one at UPS is assigned to monitor this site. Of course, individual managers look at the site. I have seen posts from here transfered around in emails a few times, but generally not. She is looking to see what customers are saying. She is looking to see hot topics and if the UPS brand is being impacted. Whether people here like it or not, this site is an anomoly and not representative. I found a link on line with a video of the person who I spoke with. Its a couple of years old. It was earlier this year that I spoke with her. [URL]http://www.socialmedia.org/blog/social-media-case-study-ups-presented-by-debbie-curtis-magley/[/URL] Listen to what she has to say and decide for yourself. I'm posting what I was told first hand. Many may not like nor belive it. Hoax, since you started this, if you know otherwise please say so. P-Man [/QUOTE]
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