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The Latest UPS Headlines
UPS Leaves 'Brown' for New Love
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<blockquote data-quote="cheryl" data-source="post: 769142" data-attributes="member: 1"><p><strong><u><a href="http://online.wsj.com/article/SB10001424052748704621204575487840032479922.html" target="_blank">UPS Leaves 'Brown' for New Love - Wall Street Journal</a></u></strong></p><p> </p><p>Package-delivery giant United Parcel Service Inc. is launching a global ad campaign to promote its expanding logistics business to small and medium-sized businesses that want to sell their wares globally. </p><p> </p><p>In what the 103-year-old company calls its largest marketing campaign ever, UPS is replacing its memorable slogan "What can Brown do for you?" with the slogan, "We [Heart] Logistics." Print, television and digital-media ads in the U.S., China, Mexico and the United Kingdom will start running on Monday. </p><p> </p><p>Logistics essentially involves the critical steps that allow a company to get its product to customers—stocking and running a warehouse, filling orders, clearing goods through customs, choosing a shipping method and handling returns.</p></blockquote><p></p>
[QUOTE="cheryl, post: 769142, member: 1"] [B][U][URL="http://online.wsj.com/article/SB10001424052748704621204575487840032479922.html"]UPS Leaves 'Brown' for New Love - Wall Street Journal[/URL][/U][/B] Package-delivery giant United Parcel Service Inc. is launching a global ad campaign to promote its expanding logistics business to small and medium-sized businesses that want to sell their wares globally. In what the 103-year-old company calls its largest marketing campaign ever, UPS is replacing its memorable slogan "What can Brown do for you?" with the slogan, "We [Heart] Logistics." Print, television and digital-media ads in the U.S., China, Mexico and the United Kingdom will start running on Monday. Logistics essentially involves the critical steps that allow a company to get its product to customers—stocking and running a warehouse, filling orders, clearing goods through customs, choosing a shipping method and handling returns. [/QUOTE]
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