A majority of the viewing public choosing Fox for its unbiased reporting is a moot point? 
October 6, 2003
Study shows Fox News viewers misinformed about war, Iraq, WMD
Posted October 6th, 2003 at 11:43 am
I have naively believed for years that staying informed about current events by getting some news is better than blissful ignorance derived from getting no news. Then Fox News Channel helped demonstrate just how wrong I was.
The Program on International Policy Attitudes at the University of Maryland conducted a thorough study of public knowledge and attitudes about current events and the war on terrorism. Researchers found that the public’s mistaken impressions of three facets of U.S. foreign policy — discovery of alleged WMD in Iraq, alleged Iraqi involvement in 9/11, and international support for a U.S. invasion of Iraq — helped fuel support for the war.
While the PIPA study concluded that most Americans (over 60%) held at least one of these mistaken impressions, the researchers also concluded that Americans’ opinions were shaped in large part by which news outlet they relied upon to receive their information.
As the researchers explained in their report, “The extent of Americans’ misperceptions vary significantly depending on their source of news. Those who receive most of their news from Fox News are more likely than average to have misperceptions. Those who receive most of their news from NPR or PBS are less likely to have misperceptions. These variations cannot simply be explained as a result of differences in the demographic characteristics of each audience, because these variations can also be found when comparing the demographic subgroups of each audience.”
Almost shocking was the extent to which Fox News viewers were mistaken. Those who relied on the conservative network for news, PIPA reported, were “three times more likely than the next nearest network to hold all three misperceptions. In the audience for NPR/PBS, however, there was an overwhelming majority who did not have any of the three misperceptions, and hardly any had all three.”
Looking at the misperceptions one at a time, people were asked, for example, if the U.S. had discovered the alleged stockpiles of WMD in Iraq since the war began. Just 11% of those who relied on newspapers as their “primary news source” incorrectly believed that U.S. forces had made such a discovery. Only slightly more — 17% — of those who relied on NPR and PBS were wrong. Yet 33% of Fox News viewers were wrong, far ahead of those who relied on any other outlet.
Likewise, when people were asked if the U.S. had “clear evidence” that Saddam Hussein was “working closely with al Queda,” similar results were found. Only 16% of NPR and PBS listeners/viewers believed that the U.S. has such evidence, while 67% of Fox News viewers were under that mistaken impression.
Overall, 80 percent of those who relied on Fox News as their primary news source believed at least one of the three misperceptions. Viewers/listeners/readers of other news outlets didn’t even come close to this total.
In other words, Fox News viewers are literally less informed about these basic facts. They have, put simply, been led to believe things that are simply not true. These poor dupes would have done better in this survey, statistically speaking, if they received no news at all and simply guessed whether the claims were accurate.
And, in addition to a fun bash-Fox-athon, I wanted to add that the PIPA study also documented that those who relied on newspapers as their primary news source were better informed than those who watched any of the television news broadcasts. The only folks more informed than newspaper readers were NPR listeners.
