UPS Selects Zeno Group as APAC Communications Agency

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UPS Selects Zeno Group as APAC Communications Agency - Branding in Asia

The agency has managed UPS regional social media channels since 2019.

UPS has selected Zeno Group as its Asia Pacific communications agency of record, following a competitive pitch. The remit covers 10 geographic markets in the region, including Mainland China, Japan, South Korea, Taiwan, Hong Kong, and Southeast Asia, led by Zeno’s regional hub team in Singapore.

“We are excited to work with Zeno to cement UPS’s status as a global logistics provider moving our world forward by delivering what matters,” said Kara Ross, President of International Communications, Digital & Executive Affairs, UPS.

“By tapping into Zeno’s data analytics-driven approach and team of experienced content strategists, together we will tell the unique stories of UPS’s people, customers, and partners.”
 
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