UPS Sponsor of Ferrari Reflects Increased Emphasis on Global Business

Discussion in 'UPS Discussions' started by cheryl, Feb 19, 2013.

  1. cheryl

    cheryl I started this. Staff Member

    UPS Expands Sponsorships in Motorsports as it Becomes "Official Logistics and Shipping Sponsor" of Ferrari

    UPS (NYSE: UPS) today announced the expansion of its sponsorships in motorsports by entering Formula 1® racing through a multi-year sponsorship of Scuderia Ferrari. The alliance was announced today in Barcelona, Spain and featured Scuderia Ferrari driver Fernando Alonso, shortly before the Spaniard took the track for the first time in the team's 2013 F138 race car bearing the UPS shield.

    As part of the sponsorship, UPS will have significant visibility as Scuderia Ferrari competes in the Formula 1 World Championship across the globe in 19 countries from Australia in March to Brazil in November. The UPS shield will be visible on the Ferrari F138 cars driven by Alonso and teammate Felipe Massa, on their racing overalls, as well as the Scuderia's fleet of transporters and trackside equipment. In addition, UPS will implement a comprehensive activation program across the organization on a global scale.

    UPS also becomes the "Official Logistics and Shipping Sponsor" for Ferrari and will become fully integrated into the company's daily operations by providing critical and complex delivery and transportation services.

    Scuderia Ferrari, founded in 1947, is the most recognized name in racing and is also its most successful. Scuderia Ferrari is the only team to have competed in the Formula 1 World Championship continuously since its inception in 1950 and holds nearly every Formula 1 record.

    "We are extremely pleased to have UPS on board as our new Partner, as they are one of the most successful and recognized brands worldwide," said Scuderia Ferrari Team Principal Stefano Domenicali. "Excellence, innovation and precision are critical across every process within the team. Working with an organization that has the global reach and scale of UPS, and that also shares these values, will allow us to jointly explore and implement ways to improve operations and increase efficiency across the team."

    "We are excited to join Ferrari and be a part of their racing organization," said Christine Owens, UPS senior vice president, communications and brand management at the signing of the long-term agreement yesterday at Ferrari's headquarters in Maranello, Italy. "UPS has been involved in motorsports for more than 12 years. Expanding our involvement into Formula 1 with one of the world's most recognizable racing teams brings together two worldwide brands that have rich histories and cultures as well as a track record of unmatched commitment to excellence.

    "Both UPS and Ferrari constantly strive to develop and implement new technologies, using speed and efficiency to go beyond what's expected,"

    Owens said. "Being a part of Scuderia Ferrari helps reinforce the UPS brand globally, positively impacting our business both on and off the track, and by investing in key growth markets around the world."

    The announcement is a further expansion of UPS's global sponsorship platform, which includes successful involvement with NASCAR, the NCAA, professional golf, and the London 2012 Olympic Games and Paralympic Games.
  2. Monkey Butt

    Monkey Butt You can call me Chappy Staff Member

    Re: UPS Joins Scuderia Ferrari as New Team Sponsor

    This makes sense as UPS transitions from a US centric company to a Global company where the US operations is just a smaller and smaller part of it's business presence.

    Does UPS still have a Nascar sponsorship?
  3. Bubblehead

    Bubblehead My Senior Picture

    I thought we weren't supposed to copy and paste articles on this forum, just a link followed by our own thoughts?
  4. Monkey Butt

    Monkey Butt You can call me Chappy Staff Member

    I guess Cheryl is going to have to have a talk with ROBO MOD (an automated robot) ... maybe she will put him into queue like she has other churlish posters.

    Come to think of it, she has put it in queue in the past when it did stuff like this.

    Thanks for pointing out Bubbles.
  5. UPSER110

    UPSER110 Active Member

    employee discounts on Ferrari purchases???

    1BROWNWRENCH Amatuer Malthusian

    Here we go again with the "race the truck" crap! I do love Formula 1 racing, though. Would like to attend the US round in Austin this year and stand in on the pit crew.
  7. texan

    texan Well-Known Member

    Silly me......
    I once POS Repped it / him / her thinking what a great post..........
    Dummy me. Oh well, lesson learned.
  8. Monkey Butt

    Monkey Butt You can call me Chappy Staff Member

    Only for District manager level and above. :wink2:
  9. texan

    texan Well-Known Member

    I also like the sound of a Formula 1 engine and the car going 14,000 rpm and down the track.
    No other sound on earth like it.

    Imagine the rods and bearings that put up with this.

    1BROWNWRENCH Amatuer Malthusian

    VERY short strokes. No jokes please.
  11. texan

    texan Well-Known Member

    You have much to learn new poster.
    They will comment most times, no matter what you ask.
    Welcome to Brown Cafe. It is the the way............... sigh..........
  12. Jackburton

    Jackburton Gone Fish'n

    Still waiting for UPS to sponsor the most popular sport in the world.
  13. moreluck

    moreluck golden ticket member

    (soccer sucks)
  14. Jackburton

    Jackburton Gone Fish'n

    Blasphemy. What's more international besides soccer?

    1BROWNWRENCH Amatuer Malthusian

    Was worth a try....
  16. moreluck

    moreluck golden ticket member

    soccer is un-American!! IMO
  17. Jackburton

    Jackburton Gone Fish'n

    That is like saying Formula 1 is unamerican. UPS is trying to get global with their sponsorship, the World Cup would be a good start.
  18. rod

    rod retired and happy

    Just one more thing for the peons to remember when UPS starts crying the blues about how times are tough during the upcoming contract negotiations. I'm not saying they shouldn't do this but I question the timing. So whats this sponcership costing? Formula 1 is probably the costlyist form of racing there is.

    1BROWNWRENCH Amatuer Malthusian

    Oh,IT IS!!!!!!!!!
  20. cachsux

    cachsux Wah

    If it's a dime under $15 million on the low side my name is Klein.