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Was the tightest ship.
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<blockquote data-quote="SeniorGeek" data-source="post: 179604" data-attributes="member: 4823"><p>Um, I think it best to avoid some words too close to the word Brown. Flush is one of them. Others would be:</p><p style="margin-left: 20px">steaming</p> <p style="margin-left: 20px">streaming</p> <p style="margin-left: 20px">relief</p> <p style="margin-left: 20px">daily</p> <p style="margin-left: 20px">drop</p> <p style="margin-left: 20px">flow</p> <p style="margin-left: 20px">swirl</p> <p style="margin-left: 20px">taper/tapered</p> <p style="margin-left: 20px">anything about scent</p> <p style="margin-left: 20px">ship (as in, "I <em>ship</em> bigger than that", an ad campaign for CWT)</p> <p style="margin-left: 20px"></p><p>Some imagery should be avoided, too. One example would be a commercial that tries to show that UPS is bigger than DHL by showing streets covered in Brown package cars, dotted with the occasional DHL truck.</p><p> </p><p>Short slogans are catchy and easy to remember. One tactic might be to make UPS appear cool along with a slogan that makes it sound as if everyone wants to get in on the trend...such as, "Brown. Catch It."</p><p> </p><p>A user name on this forum gave me an idea for a short slogan that emphasizes the integration/Logistics/SCS services that provide expertise: "Brown Knows".</p><p> </p><p>The "tightest ship" slogan made use of an existing expression, which helps it to be easy to remember. Maybe borrowing would work again:</p><ul> <li data-xf-list-type="ul">A day without Brown is like a day without... [I have not figured out the rest of this one]</li> <li data-xf-list-type="ul">Make mine Brown / Make it Brown </li> <li data-xf-list-type="ul">Once you've had Brown, ... [this needs some work, too]</li> <li data-xf-list-type="ul">Have you had your Brown today?</li> </ul><p>These are just some examples off the top of my head. Maybe someone here can brainstorm some ideas to complete the partial slogans I started? Plus, I am sure there are many more ideas.</p></blockquote><p></p>
[QUOTE="SeniorGeek, post: 179604, member: 4823"] Um, I think it best to avoid some words too close to the word Brown. Flush is one of them. Others would be: [INDENT]steaming streaming relief daily drop flow swirl taper/tapered anything about scent ship (as in, "I [I]ship[/I] bigger than that", an ad campaign for CWT) [/INDENT]Some imagery should be avoided, too. One example would be a commercial that tries to show that UPS is bigger than DHL by showing streets covered in Brown package cars, dotted with the occasional DHL truck. Short slogans are catchy and easy to remember. One tactic might be to make UPS appear cool along with a slogan that makes it sound as if everyone wants to get in on the trend...such as, "Brown. Catch It." A user name on this forum gave me an idea for a short slogan that emphasizes the integration/Logistics/SCS services that provide expertise: "Brown Knows". The "tightest ship" slogan made use of an existing expression, which helps it to be easy to remember. Maybe borrowing would work again: [LIST] [*]A day without Brown is like a day without... [I have not figured out the rest of this one] [*]Make mine Brown / Make it Brown [*]Once you've had Brown, ... [this needs some work, too] [*]Have you had your Brown today? [/LIST]These are just some examples off the top of my head. Maybe someone here can brainstorm some ideas to complete the partial slogans I started? Plus, I am sure there are many more ideas. [/QUOTE]
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