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What Does ORION Stand For?
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<blockquote data-quote="urbie4" data-source="post: 1405556" data-attributes="member: 54893"><p>Thanks -- this is great, and a lot more than I can really use! I write marketing stuff for a small software company no one's ever heard of, but also have a lot of years as a technical writer and journalist. My column is basically a "content marketing" piece for our (pathetic) web site, to try and get some repeat traffic. We sell a Business Intelligence™ product, and a year or so ago, one of the executives said, "Hey, we should have a monthly BI column on the web site!" I volunteered, and it's a lot of fun, because I can basically write whatever I want -- and the whole idea of content marketing is that you <em><strong>don't</strong></em> write about your own product, because people won't read that -- you just give them something interesting to read, that will (ideally) get them to come back regularly.</p><p></p><p>What I'm hearing is "ORION does a decent job of solving the roadmap part of what we do, but doesn't do **** about the other parts, and without them, it's really no **** good and just creates more work, more reason for us to get written up for noncompliance, and more stupid KPI metrics for executives to put in their monotonous PowerPoint slide decks that they show the brass when it's time to lobby for a promotion. It also does a great job of creating subject matter for endless press releases and puff pieces in the media and the annual report about how the company is using Big Data to solve yet another intractable logistics problem, in yet another glorious technological triumph in which software and data geeks do a better job than stupid humans who, until now, have been driving around like idiots wasting time and fuel." Does that about cover it?</p></blockquote><p></p>
[QUOTE="urbie4, post: 1405556, member: 54893"] Thanks -- this is great, and a lot more than I can really use! I write marketing stuff for a small software company no one's ever heard of, but also have a lot of years as a technical writer and journalist. My column is basically a "content marketing" piece for our (pathetic) web site, to try and get some repeat traffic. We sell a Business Intelligence™ product, and a year or so ago, one of the executives said, "Hey, we should have a monthly BI column on the web site!" I volunteered, and it's a lot of fun, because I can basically write whatever I want -- and the whole idea of content marketing is that you [I][B]don't[/B][/I] write about your own product, because people won't read that -- you just give them something interesting to read, that will (ideally) get them to come back regularly. What I'm hearing is "ORION does a decent job of solving the roadmap part of what we do, but doesn't do **** about the other parts, and without them, it's really no **** good and just creates more work, more reason for us to get written up for noncompliance, and more stupid KPI metrics for executives to put in their monotonous PowerPoint slide decks that they show the brass when it's time to lobby for a promotion. It also does a great job of creating subject matter for endless press releases and puff pieces in the media and the annual report about how the company is using Big Data to solve yet another intractable logistics problem, in yet another glorious technological triumph in which software and data geeks do a better job than stupid humans who, until now, have been driving around like idiots wasting time and fuel." Does that about cover it? [/QUOTE]
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