I've been sitting here thinking about job titles. Seems to me it's a move to assign blame more than to accurately describe your function in a company. I would've prefered to be called a "delivery driver". It seems that I provided more service as a "delivery driver" than as a "service provider". As a "service provider", the blame for the lack of service has been laid squarely onto our shoulders as opposed to those that actually make the decisions affecting service. Customer concerns were more effectively handled by "sales reps" than they are now by "account executives". As if it is beneath their title to deal with such things. Whether this is a view taken by the company or the "sales reps" themselves, I'm not sure. There are no longer "receptionists" or "secretaries", but "administrative assistants". Easier to blame an assistant than a secretary, I guess. I don't know when this phenomenon started.......but it has become pervasive in every company. And I'm sure there are more positions that have succombed to the "name game". I don't know about you.....but the next time I need a new car, I prefer to talk to a "car salesman" as opposed to a "transportation facilitator"! OK....enough thinking for the day.