Discuss: Team Big Brown eyes merchandising blitz

[cheryl]

Team Big Brown eyes merchandising blitz - Yahoo
"We're definitely going to mass market in a way that's never been done in our industry," said Kelly Wietsma, president of Equisponse, a horse racing marketing agency that represents Big Brown's owner, IEAH Stables. "I want every kid in America to be able to walk into a Wal-Mart and buy a Big Brown shirt or a Big Brown Beanie Babie."

[DS]

good luck with that