UPS Hopes China Ads Deliver - Wall Street Journal
One of the busiest Olympic sponsors this year is a U.S. company whose TV ads won't be seen by American audiences. In a shift from previous Games, United Parcel Service Inc. is advertising only in China, a market the company calls "our next great frontier."
In recent weeks,
UPS's ads have become ubiquitous in China, showing up on buses and subways, on TV and radio, and on the luggage carousels at Beijing International Airport. The tagline on the billboards targets China's emerging business managers: "If
UPS can fully assist the Beijing 2008 Olympics, they can fully assist you."
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