UPS narrows search for global ad agency - B to B
United Parcel Service of America has narrowed to four the number of agencies still in the review for its global advertising agency business.
The agencies are Euro RSCG, New York; JWT, New York; Ogilvy, New York; and Y&R, New York. UPS' U.S. incumbent shop, the Martin Agency, recently withdrew from the review. Current global vendors McCann Erickson International, Universal McCann and MRM were not included in the search.