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Old 04-05-2006, 10:36 AM   #1
cheryl
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Default Discuss: Mark Ritson on branding: DHL is struggling to deliver in the US
Mark Ritson on branding: DHL is struggling to deliver in the US - Hoovers
DHL is a wildly successful brand - on the surface, at least: it is the biggest express carrier in both Europe and Asia, with a 40% share in each market.
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