Asian shoppers dissatisfied with online shopping experience — UPS global survey

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Asian shoppers dissatisfied with online shopping experience — UPS global survey - BusinessWorld

Customers in Asia are less satisfied with online shopping compared to those in other regions, a study organized by logistics company United Parcel Service (UPS) shows.

“UPS Pulse of the Online Shopper,” which surveyed more than 18,000 online shoppers around the world (3,200 of which are from China, Hong Kong and Japan), took a closer look at the shopping habits of online customers from pre-purchase to post-delivery.

The study found 57% of Asian shoppers surveyed were satisfied with their online shopping experience, compared to other shoppers in the United States (85% were satisfied), Europe (81%), Canada (77%), Mexico (87%) and Brazil (88%).

In an interview with BusinessWorld, UPS Philippines Managing Director Chris J. Buono said for Filipinos the online shopping experience is influenced by factors such as the speed of delivery, access to bank accounts and affinity for mall shoppin
 
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