Atlanta startup Roadie raises $10M from UPS, others to disrupt the shipping business - Atlanta Business Chronicle An Atlanta startup wants to do the shipping industry what Uber has done to the taxi business. Roadie puts unused capacity in passenger vehicles to work by connecting people with stuff to send with drivers heading in the right direction. Essentially, the service allows drivers to monetize their daily commute, or vacation road-trip to Disney. "There's somebody going just about everywhere from everywhere all the time," Roadie CEO Marc Gorlin said. "If you can tap that traffic, you have a larger distribution network than UPS, FedEx and USPS combined."