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BBDO, FedEx 'Relax'
Fine-tuning its strategy to portray FedEx as a delivery service that offers peace of mind, Omnicom's BBDO on Thursday launches a campaign introducing the tagline, "Relax, it's FedEx."
That line replaces "Don't worry. There's a FedEx for that,"
"This campaign represents a major step in telling the full FedEx story with broadcast spots that feature not only our FedEx Express and FedEx Ground units, but also the first spots for FedEx Freight and FedEx Home Delivery," said Brian Philips, FedEx vice president of U.S. marketing, in a statement.
Fine-tuning its strategy to portray FedEx as a delivery service that offers peace of mind, Omnicom's BBDO on Thursday launches a campaign introducing the tagline, "Relax, it's FedEx."
That line replaces "Don't worry. There's a FedEx for that,"
"This campaign represents a major step in telling the full FedEx story with broadcast spots that feature not only our FedEx Express and FedEx Ground units, but also the first spots for FedEx Freight and FedEx Home Delivery," said Brian Philips, FedEx vice president of U.S. marketing, in a statement.