Can United Parcel Service's New Pricing Strategy Deliver More Profits? - Motley Fool The new pricing strategy could give United Parcel Service's revenue and earnings a boost. Revenue per parcel would improve, while operating costs would come down because of the efficiency gain. And this could be achieved without sacrificing volume. Since FedEx has made a similar move, and the two companies have an effective market duopoly, customers would have no choice but to accept the new pricing structure. All these factors are expected to solidifying UPS' business growth and improve profitability.