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Customer service issue
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<blockquote data-quote="sano" data-source="post: 367543" data-attributes="member: 8689"><p>That's true Upsgrunt. We would all agree that UPS is the most reliable way to ship a package.</p><p>I am intrigued by how the issues of public relations for a large company have changed in the last 5 to 7 years. Word of mouth has always been a factor, however with the advent of blogs and web review sites the voice of each disgruntled customer has the potential to go so much farther than before. Sure makes some interesting issues. </p><p>I believe companies (UPS included) do well to be transparent by their own doing instead of being made transparent by unhappy customers. In a day when I can buy a web domain and have new website online within about an hour, a company will not be known only by its advertising. In other words you cant fool near as many of the people near as much of the time. Companies can no longer talk a good talk through their advertising, they need to actually deliver good service.</p><p>I am not being derogatory about UPS, this is about all companies.</p><p>I believe, as scary as it might be for the brand managers, it is a good thing for the consumer.</p></blockquote><p></p>
[QUOTE="sano, post: 367543, member: 8689"] That's true Upsgrunt. We would all agree that UPS is the most reliable way to ship a package. I am intrigued by how the issues of public relations for a large company have changed in the last 5 to 7 years. Word of mouth has always been a factor, however with the advent of blogs and web review sites the voice of each disgruntled customer has the potential to go so much farther than before. Sure makes some interesting issues. I believe companies (UPS included) do well to be transparent by their own doing instead of being made transparent by unhappy customers. In a day when I can buy a web domain and have new website online within about an hour, a company will not be known only by its advertising. In other words you cant fool near as many of the people near as much of the time. Companies can no longer talk a good talk through their advertising, they need to actually deliver good service. I am not being derogatory about UPS, this is about all companies. I believe, as scary as it might be for the brand managers, it is a good thing for the consumer. [/QUOTE]
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