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<blockquote data-quote="Ricochet1a" data-source="post: 1124079" data-attributes="member: 22880"><p>There is another point regarding this which you all have seemed to miss. </p><p></p><p>Express has ALREADY counted a large part of that $150 million into its profit projection (that $1.6 Billion figure they are floating about). They know that there will be costs associated with implementing this program, but they honestly think this will be a profitable program and have already started anticipating the profits from it. </p><p></p><p>Should and when it eventually fails.. it will be listed as a LOSS (in the screwy accounting world of anticipatory cash flow). If the cash flow doesn't materialize (or if the costs associated with it exceed the revenue), the accounting will show a loss. So guess what, they'll look elsewhere to find the money to make up for that loss and meet their target $1.6 Billion. </p><p></p><p>Three guesses as to which "account" will be raided to come up with the missing cash....</p><p></p><p>(Hint, you are paid out of that account).</p></blockquote><p></p>
[QUOTE="Ricochet1a, post: 1124079, member: 22880"] There is another point regarding this which you all have seemed to miss. Express has ALREADY counted a large part of that $150 million into its profit projection (that $1.6 Billion figure they are floating about). They know that there will be costs associated with implementing this program, but they honestly think this will be a profitable program and have already started anticipating the profits from it. Should and when it eventually fails.. it will be listed as a LOSS (in the screwy accounting world of anticipatory cash flow). If the cash flow doesn't materialize (or if the costs associated with it exceed the revenue), the accounting will show a loss. So guess what, they'll look elsewhere to find the money to make up for that loss and meet their target $1.6 Billion. Three guesses as to which "account" will be raided to come up with the missing cash.... (Hint, you are paid out of that account). [/QUOTE]
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