DMA Escalates War of Words with UPS

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DMA Escalates War of Words with UPS - Multichannel Merchant

As the postal reform issue comes down to its waning days in the 109th Congress, the war of words between the Direct Marketing Association and the United Parcel Service grew more heated on Sept. 29, with DMA president/CEO John Greco Jr. issuing a pointed statement: "The question every marketer should be asking today is not what can brown do for you'"--referring to UPS's nickname "brown"--"rather what is brown doing to you.'"
 
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