I wish those giant pigeons would swoop in and grab the Whiteboard guy.Why cant we advertise like that instead of some hippie drawing little pictures?
UPS used to have Super Bowl commercials, but they didn't get enough bang for their buck. The majority of Super Bowl ads are a waste of money for what they pay for them. How many bad ads did you see at a cost of $3-4 million for 30 seconds? I noticed that UPS advertised more for the playoffs and NASCAR where a lot of people watch and the prices aren't as much.
Besides, the boring UPS commercials would have been trashed in the Bowl where everyone is looking for funny and clever. I liked the Fedex commercial, but how many football fans are going to go out and use Fedex because they saw it during the game. Beer and munchies I can see.