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Fed Ex Media Campaign - Gloves coming off
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<blockquote data-quote="sosocal" data-source="post: 545032" data-attributes="member: 16980"><p>In the many years I have been at UPS I have never seen things get nasty between UPS and FEDEX in the media or in the advertising arena... you know the type of call outs you see in the Cola or burger wars...In this industry companies have generally claimed superiority over "the competition"...or more guaranteed deliveries than "anyone"....</p><p> </p><p> </p><p>That is about to change....Fed Ex will be taking the niceties out of their full-court, fight for their life campaign to maintain thier cost advantages through their current labor classification. It will be nasty. It will be public, and it will spill outside the beltway. </p><p> </p><p>They will position pending legislation (rights to organize for their employees) as a <em>GOVT sponsored bailout for UPS</em>. --Spinning the rhetoric that UPS cannot compete in the free marketplace. </p><p> </p><p> Public relations spinsters are coming - the money is behind it....And it will essentially call out UPS. You will hear more....As will many of your customers.</p><p> </p><p>Should be fun</p></blockquote><p></p>
[QUOTE="sosocal, post: 545032, member: 16980"] In the many years I have been at UPS I have never seen things get nasty between UPS and FEDEX in the media or in the advertising arena... you know the type of call outs you see in the Cola or burger wars...In this industry companies have generally claimed superiority over "the competition"...or more guaranteed deliveries than "anyone".... That is about to change....Fed Ex will be taking the niceties out of their full-court, fight for their life campaign to maintain thier cost advantages through their current labor classification. It will be nasty. It will be public, and it will spill outside the beltway. They will position pending legislation (rights to organize for their employees) as a [I]GOVT sponsored bailout for UPS[/I]. --Spinning the rhetoric that UPS cannot compete in the free marketplace. Public relations spinsters are coming - the money is behind it....And it will essentially call out UPS. You will hear more....As will many of your customers. Should be fun [/QUOTE]
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