I picked this book up at a used book store for a dollar, and it's chock-full of praise for the mutual admiration culture in Memphis. But, here's a quote some of you might find interesting, and I happen to agree with it. "True, Fred Smith had the original business idea, but it was the creativity and commitment of the employees that turned it into a successful business. The employees of FedEx have designed and delivered unique customer value propositions (what customers value) that have kept FedEx one step ahead of the competition". Birla was a long-time high level management employee who started at FedEx in 1979, and has since retired. Seeing as most employees no longer have commitment and know that their creative ideas are ignored, where does this put Birla's statement today? (The book was written in 2005). To me, it says Fred has forgotten what made his business a success.