FedEx woos small biz with Internet parodies - Reuters
FedEx Corp is famous for memorable television commercials, but like many big companies, it is following customers as they navigate from the television to the computer and in turn, shipping much of its marketing to the Web.
One of the package delivery giant's biggest Web campaigns, running on video websites such as YouTube and Hulu, is a series of three-minute parodies called "1-2-3 Succeed!" starring comedian Fred Willard.
FedEx wants the spoofs to help increase what it calls "a key market" for them -- small-business owners like Anna, a mom who makes handbags.
FedEx Corp is famous for memorable television commercials, but like many big companies, it is following customers as they navigate from the television to the computer and in turn, shipping much of its marketing to the Web.
One of the package delivery giant's biggest Web campaigns, running on video websites such as YouTube and Hulu, is a series of three-minute parodies called "1-2-3 Succeed!" starring comedian Fred Willard.
FedEx wants the spoofs to help increase what it calls "a key market" for them -- small-business owners like Anna, a mom who makes handbags.
