Home
Forums
New posts
Search forums
What's new
New posts
Latest activity
Members
Current visitors
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Brown Cafe UPS Forum
The Latest UPS Headlines
Firms reaching out to Chinese market through sports
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="cheryl" data-source="post: 657675" data-attributes="member: 1"><p><strong>Firms reaching out to Chinese market through sports - Channel News Asia</strong></p><p></p><p>As a main sponsor of the 2008 Beijing Summer Olympics, United Parcel Service (UPS) had a field day when the event was reportedly seen by 96 percent of Chinese families.</p><p></p><p>To keep up its profile in the country, the American package delivery company recently renewed its sponsorship for the Chinese Basketball Association (CBA).</p><p></p><p>The CBA League is the most watched sports league in China, with 600 million cumulative TV viewers.</p><p></p><p>Chris Grubb, vice-president of UPS (Asia Pacific Region), said: "We have a ten-fold increase as a result of our partnership with the Olympics in Beijing as well as CBA and so forth. So those are the types of things that lead to more revenue for UPS."</p></blockquote><p></p>
[QUOTE="cheryl, post: 657675, member: 1"] [B]Firms reaching out to Chinese market through sports - Channel News Asia[/B] As a main sponsor of the 2008 Beijing Summer Olympics, United Parcel Service (UPS) had a field day when the event was reportedly seen by 96 percent of Chinese families. To keep up its profile in the country, the American package delivery company recently renewed its sponsorship for the Chinese Basketball Association (CBA). The CBA League is the most watched sports league in China, with 600 million cumulative TV viewers. Chris Grubb, vice-president of UPS (Asia Pacific Region), said: "We have a ten-fold increase as a result of our partnership with the Olympics in Beijing as well as CBA and so forth. So those are the types of things that lead to more revenue for UPS." [/QUOTE]
Insert quotes…
Verification
Post reply
Home
Forums
Brown Cafe UPS Forum
The Latest UPS Headlines
Firms reaching out to Chinese market through sports
Top