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Founders Day. Something's up besides doughnuts
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<blockquote data-quote="Catatonic" data-source="post: 763740" data-attributes="member: 7966"><p>See what happens when you complain about something.</p><p>My hope is that "What can Brown do for You?" will stick in our customer's and the general public's mind until we come out with a new one.</p><p>The reaction at work today was mixed.</p><p>People seemed to like the song ... at least in the video.</p><p>The concept that UPS, and especially the future of UPS, is Logistics is a 10 year old message that still rings true (anybody can pickup and deliver packages).</p><p>The new slogan/jingle was received with a lot of furrowed brows and general consternation.</p><p></p><p>Hopefully, the follow-up advertisements will do something to emphasize logistics and make sense of and bring context to the new slogan. </p><p></p><p>An advertising campaign is an interesting process and time will tell ... perhaps we can revisit 1 year from now.</p></blockquote><p></p>
[QUOTE="Catatonic, post: 763740, member: 7966"] See what happens when you complain about something. My hope is that "What can Brown do for You?" will stick in our customer's and the general public's mind until we come out with a new one. The reaction at work today was mixed. People seemed to like the song ... at least in the video. The concept that UPS, and especially the future of UPS, is Logistics is a 10 year old message that still rings true (anybody can pickup and deliver packages). The new slogan/jingle was received with a lot of furrowed brows and general consternation. Hopefully, the follow-up advertisements will do something to emphasize logistics and make sense of and bring context to the new slogan. An advertising campaign is an interesting process and time will tell ... perhaps we can revisit 1 year from now. [/QUOTE]
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