From torches to arena floors, UPS delivers - Reuters
The world's largest parcel delivery company, known to build brand awareness with relief services after disasters in Japan and Haiti and by flying an orphaned polar bear from Alaska to a Kentucky zoo, is sole logistics provider for the 2012 Games.
UPS expects to handle 30 million items -- everything from boxing gloves to beds for the athletes' village, relay torches and drug-testing samples to broadcast equipment.
The benefits of showcasing UPS's expertise in London could pay dividends long after the Games are over, analysts say, while networking with other corporate sponsors and sports organizations is also a crucial opportunity.
The world's largest parcel delivery company, known to build brand awareness with relief services after disasters in Japan and Haiti and by flying an orphaned polar bear from Alaska to a Kentucky zoo, is sole logistics provider for the 2012 Games.
UPS expects to handle 30 million items -- everything from boxing gloves to beds for the athletes' village, relay torches and drug-testing samples to broadcast equipment.
The benefits of showcasing UPS's expertise in London could pay dividends long after the Games are over, analysts say, while networking with other corporate sponsors and sports organizations is also a crucial opportunity.
