Global CIO: UPS CIO Barnes Shatters Dangerous IT Stereotypes - Information Week
Quick, what's wrong with this picture: why is the IT leader of a package-delivery company based in Atlanta leading a day-long seminar in Manhattan about business innovation and environmental issues, with emphasis on the fresh-vegetable and plumbing-supply industries?
We tend to look at things through the lens of preconceived notions because that approach is always convenient, usually easy, and sometimes even accurate. In this case, our preset filters—our stereotypes—are telling us that IT guy should be back in Atlanta running IT, that guys in brown trucks delivering brown boxes is not exactly innovation, and that none of that has anything to do with tree-huggers or celery or shower fixtures.
And our stereotypes, as is so often the case, would be completely and profoundly incorrect.
Quick, what's wrong with this picture: why is the IT leader of a package-delivery company based in Atlanta leading a day-long seminar in Manhattan about business innovation and environmental issues, with emphasis on the fresh-vegetable and plumbing-supply industries?
We tend to look at things through the lens of preconceived notions because that approach is always convenient, usually easy, and sometimes even accurate. In this case, our preset filters—our stereotypes—are telling us that IT guy should be back in Atlanta running IT, that guys in brown trucks delivering brown boxes is not exactly innovation, and that none of that has anything to do with tree-huggers or celery or shower fixtures.
And our stereotypes, as is so often the case, would be completely and profoundly incorrect.
