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The Latest UPS Headlines
J Balvin Wrote a Song for UPS. Watch the Video Exclusively Here
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<blockquote data-quote="cheryl" data-source="post: 4904416" data-attributes="member: 1"><p><strong>J Balvin Wrote a Song for UPS. Watch the Video Exclusively Here - Rolling Stone</strong></p><p><strong></strong></p><p><strong>The reggaeton star is releasing “Juntos Imparables” as part of UPS’s Proudly Unstoppable campaign in support of Latinx-owned small businesses</strong></p><p></p><p><a href="https://www.rollingstone.com/t/j-balvin/" target="_blank">J Balvin</a> isn’t the star of his latest video; barbers, gift shop owners, florists, and street vendors are. In a content partnership with UPS — yes, the mail service, which funded, filmed, and branded the video — the Medellín-born star is highlighting the entrepreneurial spirit of his roots.</p><p></p><p>“The Latino community are beautiful, diverse, and hardworking people,” Balvin tells <em>Rolling Stone</em>, discussing the inspiration for the commissioned song, “Juntos Imparables,” and its video. “So many small businesses were devastated last year and I wanted to play a role in helping support the enterprising people who were affected by the pandemic.”</p><p></p><p>Issues related to Covid-19 disproportionately affected the Latinx community, according to UPS representatives, with 32 percent of the nation’s Latinx-owned small businesses closing during the first month of the pandemic. Since UPS works with many small businesses, the company said it wanted to call attention to problems faced by a variety of minority owners, including members of the black and LGBTQ+ communities. In this latest offshoot of what UPS calls its “Proudly Unstoppable” campaign, the company devised a video-based marketing plan to promote Latinx business owners, roping in the celebrity widely referred to as “the prince of reggaeton,” as well as TikTok, the epicenter of youth culture.</p></blockquote><p></p>
[QUOTE="cheryl, post: 4904416, member: 1"] [B]J Balvin Wrote a Song for UPS. Watch the Video Exclusively Here - Rolling Stone The reggaeton star is releasing “Juntos Imparables” as part of UPS’s Proudly Unstoppable campaign in support of Latinx-owned small businesses[/B] [URL='https://www.rollingstone.com/t/j-balvin/']J Balvin[/URL] isn’t the star of his latest video; barbers, gift shop owners, florists, and street vendors are. In a content partnership with UPS — yes, the mail service, which funded, filmed, and branded the video — the Medellín-born star is highlighting the entrepreneurial spirit of his roots. “The Latino community are beautiful, diverse, and hardworking people,” Balvin tells [I]Rolling Stone[/I], discussing the inspiration for the commissioned song, “Juntos Imparables,” and its video. “So many small businesses were devastated last year and I wanted to play a role in helping support the enterprising people who were affected by the pandemic.” Issues related to Covid-19 disproportionately affected the Latinx community, according to UPS representatives, with 32 percent of the nation’s Latinx-owned small businesses closing during the first month of the pandemic. Since UPS works with many small businesses, the company said it wanted to call attention to problems faced by a variety of minority owners, including members of the black and LGBTQ+ communities. In this latest offshoot of what UPS calls its “Proudly Unstoppable” campaign, the company devised a video-based marketing plan to promote Latinx business owners, roping in the celebrity widely referred to as “the prince of reggaeton,” as well as TikTok, the epicenter of youth culture. [/QUOTE]
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