MARKETER PROFILE: Philip Wu of UPS delivering on a promise - Campaign Asia Having worked with the United Parcel Service (UPS) network for his entire career, newly promoted vice-president of marketing Philip Wu has lived out the company’s philosophy of ‘constructive dissatisfaction’. That essentially means that the company should avoid complacency and challenge itself to find more efficient and effective ways of operating. Given the complexity of logistics, perfection is an elusive concept. Born in Taiwan and raised in the United States, Wu has been with UPS for 19 years, having started off in an administrative role of application programmer at the UPS corporate office in 1993. His work across departments gives him a deep understanding of the company and network that he is now able to channel into marketing activities. The understanding he has built up helps to establish relationships with different departments in the company, paving the way for smoother communications and collaboration.