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Brown Cafe UPS Forum
UPS Discussions
New UPS NASCAR color scheme
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<blockquote data-quote="rod" data-source="post: 470994" data-attributes="member: 5382"><p>Believe it or not there was a time when UPS did absolutely no advertising. The company relied on word of mouth advertising (still the best kind -if it is positive). Our clean package cars, well groomed employees and prompt service were all that was needed to grow the business from coast to coast. Our customer service rep was intown working the accounts every week. I remember seeing the 1st ad for UPS in a magazine (News Week I believe- I'm sure someone will correct me if I'm wrong) and it WAS a BIG deal. Yes I know this policy wouldn't work in todays world (or would it).</p></blockquote><p></p>
[QUOTE="rod, post: 470994, member: 5382"] Believe it or not there was a time when UPS did absolutely no advertising. The company relied on word of mouth advertising (still the best kind -if it is positive). Our clean package cars, well groomed employees and prompt service were all that was needed to grow the business from coast to coast. Our customer service rep was intown working the accounts every week. I remember seeing the 1st ad for UPS in a magazine (News Week I believe- I'm sure someone will correct me if I'm wrong) and it WAS a BIG deal. Yes I know this policy wouldn't work in todays world (or would it). [/QUOTE]
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