I went to an air show in Sacramento yesterday (Sat) that featured the USAF Thunderbirds. Included among the static displays were two DHL, one Fedex and two UPS planes. The UPS planes were an A300 and a 757. Our competitors planes were situated in the middle of the static field while ours were on the periphery. You have to understand, this was at Mather Field our Gateway. UPS demonstrated loading and offloading "cans" which very few people watched. They had two "soccer-mom" early am vans on display. Wow. On the other hand Fedex was allowing people up inside their plane to view the cockpit and cargo area. People were lined up. They also had several delivery vehicles emphasising their different service levels. Here is my gripe. Does UPS have absolutely no imagination? What a PR opportunity. But, typically UPS was a day late and a dollar short. I was embarrassed.