UPS’ “Brown” slogan put in Advertising Walk of Fame - Atlanta Business Chronicle United Parcel Service Inc.’s slogan “What Can Brown Do For You” has delivered a major award. UPS’ slogan beat out some formidable competition, including "Friends Don't Let Friends Drive Drunk." (U.S. Department of Transportation, National Highway Traffic Safety Administration), "Give a Hoot. Don't Pollute." (USDA Forest Service), "This is your brain. This is your brain on drugs." (Partnership for a Drug-Free America) and "Priceless" (MasterCard).