UPS Crunches Data to Make Routes More Efficient, Save Gas - Bloomberg United Parcel Service Inc., the world’s biggest package shipping company, is using data from customers, drivers and vehicles in a new route guidance system that will save time and money and reduce fuel burn. The On-Road Integrated Optimization and Navigation, or Orion, system is being introduced this year to 10,000 of the Atlanta-based company’s 55,000 U.S. drivers, UPS said today. Orion has been in development nearly 10 years and is the company’s biggest technological advancement in the same timeframe, UPS said. UPS has a history of monitoring and standardizing even the smallest issues, from drivers keeping keys hooked on a finger instead of in their pockets and making only right turns, to increase efficiency and reduce costs. The company declined to provide total savings from technology it has designed and other programs.