UPS Fights Against Industry Headwinds - Motley Fool UPS (NYSE: UPS ) is seeing strength in some areas, but it might not be enough to keep this stock-appreciation machine running. UPS is facing several challenging headwinds, and this might limit the company's potential in the near future. However, UPS has established a fortified position in the package delivery market, and barring an unforeseen catastrophe, it's going to be around for a very long time. While the stock would suffer if the broader market corrects, you can simply add to your position at lower levels. Since UPS is a shareholder-friendly company, you can also collect dividends in the meantime, but you should use caution if you plan on initiating a position now.