UPS Leaves 'Brown' for New Love - Wall Street Journal Package-delivery giant United Parcel Service Inc. is launching a global ad campaign to promote its expanding logistics business to small and medium-sized businesses that want to sell their wares globally. In what the 103-year-old company calls its largest marketing campaign ever, UPS is replacing its memorable slogan "What can Brown do for you?" with the slogan, "We [Heart] Logistics." Print, television and digital-media ads in the U.S., China, Mexico and the United Kingdom will start running on Monday. Logistics essentially involves the critical steps that allow a company to get its product to customers—stocking and running a warehouse, filling orders, clearing goods through customs, choosing a shipping method and handling returns.